Murray’s Jewelers: Your Story Set in Stone
Stories are written not just in words, but in jewelry, with each gemstone carrying a legacy of love and memories. For nearly 140 years, Murray’s Jewelers has been a part of Muncie and DWNTWN, helping turn life’s most meaningful moments into something tangible that customers can cherish forever. With five generations of expertise, Murray’s Jewelers has evolved—and with one patented design all their own, they’re proving that even in a niche industry, there's always room to create something new.
A Legacy
What started with one master watchmaker in 1885 has evolved into something truly special. The Murray family are artists, craftspeople, and storytellers. While earlier generations specialized in watchmaking, Todd Murray and his sons James and Ryan have carried on the family’s legacy by creating custom jewelry in-house. Today, nearly 70% of the products in their showroom are designed, carved, cast, and finished by their own hands.
“It’s a dying craft,” James says. “But that’s what makes us a unicorn—there aren’t many jewelers like us left.”
The Tulip Collection
One of the best-kept secrets in their showcases? The Tulip Collection—a patented concept that speaks to Murray’s creativity. This exclusive ring design features a ring jacket that locks together with the center ring using a partially hidden diamond-shaped element. The result? A seamless fit that stays perfectly in place on your finger, allowing you to swap out different center rings and ring jackets for a versatile, personalized look.
It’s the kind of thoughtful craftsmanship you’ll only find at Murray’s—and only in DWNTWN.
Jewelry with Purpose
What sets Murray’s apart isn’t just their craftsmanship (though that’s something to behold). It’s the way they approach every piece with care and attention, knowing that jewelry carries meaning far beyond its sparkle. That’s why they involve customers in every step of the process, from selecting gemstones to offering a three-dimensional wax model preview of the final design before it’s cast in metal. A rare experience in today’s world of mass production.
“Every piece has a story, and we’re proud to be part of that,” James shares.
Where it All Started
Murray’s Jewelers has always called downtown Muncie home—four locations and five generations later, they’re still at the center of the community that’s supported them for nearly a century and a half. That longevity has led to some families becoming multi-generational customers and friends of the Murrays. Couples who first came in for wedding rings decades earlier now return with their children and grandchildren.
If you’re looking to reset a family heirloom or design a one-of-a-kind piece of jewelry, trust you’re in good hands at Murray’s.
