Muncie’s Downtown Just Got Louder, Bolder, and Completely Unforgettable

Muncie Downtown Development Partnership (MDDP) just raised the bar on what a city can feel like.

With the launch of its vibrant new campaign, DWNTWN is officially shaking up the norm and inviting everyone along for the ride.

A kaleidoscope of flavors, locally owned shops, pop-up moments, and can’t-miss events, DWNTWN is turning heads with a campaign that is as colorful and confident as the heart of the city itself. Anchored in the idea that extraordinary does not require a road trip, the new messaging is a direct invitation—trade the usual for the unforgettable right here in Muncie.

“The campaign is a celebration of all of the unique offerings in downtown Muncie,” said Vicki Veach, Executive Director of the Muncie Downtown Development Partnership. “We are shining a spotlight on the pulse of our city: the makers, the chefs, the dreamers, and the doers. The people who turn a visit downtown into something unexpected.”

The campaign will focus on what sets downtown Muncie apart. Be ready to shake up your routine. Downtown offers flagship events like the Spring and Fall ArtsWalks, Fire Up DWNTWN, and Brewfest—featuring activities such as Flower Hour, steamroller print art, and specially shaped hot air balloons, along with international cuisine, arts and culture, craft breweries, destination shopping, and more.

Start at the heart. Downtown is in the middle of everything: walkable, bikeable, local, and offering more than 500 parking spaces. Keep your eyes peeled. The color, flavor, and energy of DWNTWN is everywhere.